Extraordinary Food of Distinctive Quality
The oldest Parmigiano Reggiano dairy in Parma and one of only four members of the Consorzio di Sola Bruna (Brown Cow Consortium). Valserena is a 5th generation producer operated today by Giovanni Serra and his sister Antoinetta – who is a veterinarian and knows each cow by name. Valserena is one of the last farmstead producers of this PDO cheese, meaning they grow the feed, raise the animals, and make these cheese all at their farm.
Three Ancient Breed Parmigiano Reggianos and Their Revival! You know me, I like to start with a little history–brief, I promise! Parmigiano Reggiano, as the name suggests, is a cow’s milk cheese first produced in the Duchy of Parma, an area that lies between the small Italian villages of Parma and Reggio Emilia. As the name doesn’t suggest, this cheese originated in farming…
A Conversation About Art & Business with Zingerman’s Ari Weinzweig On January 28th, 2019 we hosted Ari Weinzweig, author and co-founder of Zingerman’s, to share his thoughts from his newly-released pamphlet, “The Art of Business.” We featured a live cracking and tasting of a wheel of 30-month old Valserena Parmigiano Reggiano, wine tasting, and more! Ari shared his latest thinking on business, art, and how…
